Indigo Social New

Indigo Social Brand Guide

Brand Adjectives

Logo Design

Typography

Cool Mysterious Playful Fun

"Indigo" is the character that represents Indigo Social. He's welcoming, ushering people to join in on the fun and meet new people. He's youthful, reminiscent of the cartoons our generation watched as kids. His vintage design makes him cool, unique memorable.

I chose a font that would pair well with the logo, following its vintage style. It was important that the font would be readable and distinct.

Poster Outside Entry to Holiday Party

Graphic Design

I design posters for each event that are printed and displayed at our events. I also design digital graphics for our social media / website.

Strategy

My team and I developed a social media strategy centered on TikTok and Instagram, where we post funny content, photos from our events and announcements. We have a Spotify people can follow with special playlists for each event that our DJs create, which has been a hit.

Retention and customer experience is a big focus this quarter. We're testing ways to make the ticketing and line entry process to be as streamlined as possible. And if there's a line outside an event, we're finding ways to make it less terrible to stand in that line (like running a trivia game with prizes). We're keeping tabs on who's a first-time, second-time or tenth-time ticket-buyer, and we're sending targeted texts to those groups. Our team also answers every text, DM and comment.

Facebook Event Graphic